Revolution to Take Back Health and Health Care
The “model” for the initiative is based on the research of Jonathan Fields, entitled “The Art of Revolution – Don’t Just Build a Business, Start A Revolution”. It reveals a full 18-element Framework for Nonviolent Consumer Revolution; a methodology that taps the power of revolutions and movement dynamics, blends them with story-architecture, response messaging and social technology to potentially launch an idea exponentially faster, and with a fraction of the resources and effort.
This outline names the 18 elements and provides some initial ideas. The next step is for the “Core Team” to come to agreement on the 18 elements and then Create A Revolution.
· To improve individual and population health outcomes
· Healing health care
Key Themes of the Revolution
What is it?
We are a gathering of physicians, patients and patient advocates, all conscious contributors to health and wellness. The patients want to maintain or return to health. The practitioners and advocates (some of them patients themselves) are there to help coach and mentor the patients on their journey. It’s primarily a Wellness and Prevention focus. We focus on all aspects of health: physical, mental, spiritual/emotional, environmental, social, corporate and financial health.
Element 1: Target Audience – to build a connected mission-driven community:
Element 2: Shared Concerns (Pain) – have to understand what people are living with
Element 3: “Distress Causes” (aka Dictator or “Source of Pain” or “Common Enemy”)
Big Money, which gathers all of these together – the Dictator is anyone that compromises societal and environmental health in favour of money (this doesn’t mean we’re against people making money, even big money, for a job well done. We’re talking about the ones that do it on the backs of others)
Element 4: Who Is Your Leader?
TBD - Someone(s) with a personal story as well as the passion to make this happen
Element 5: What is your Inciting Incident? (Create one)
· Ours probably involves a statement from a “Visible” (an influential leader) – e.g. it could be the mayor (in combination with MP and MPP?) proclaiming that “THIS CITY” is going to lose a million pounds (Mayor of Oklahoma City did this on the Ellen show)”
· It could be someone going on National TV
· Launch of Kickstarter could be the Inciting Incident – nice to tie in the above as part of that
Element 6: Identify your “Away From” Rallying Cry
· Moving away from Middlemen, Lobbyists, etc.
· Moving away from I-llness, moving away from a “masking of symptoms” approach to a prevention and “focus on root cause” approach
· We’re moving away from the limiting beliefs that we cannot maintain or return to our healthy states
Element 7: Unifying Beliefs
“We're part of a Global Movement” to improve the health of individuals, communities and the general population. In order to do so, we need to:
Element 8: Define Your “Toward” Vision
BACKGROUND for “Toward Vision”
You need to create a clear vision for that new reality. And it cannot be small. People don’t rally to make small things happen. What they rally behind is “Oh, wow. This is big. This is going to make a huge difference in my life and the life of so many other people. I want to get behind this, and I’ll sacrifice. I’ll work. I’ll go out there and spread the word and evangelize, because I believe so deeply, and the impact is so potentially big and profound.”
You need to paint a clear picture of that great shared outcome. Engage every sense. Make it real, and if possible, make it present tense. As if we’ve already arrived. Think of Martin Luther King’s famous I Have A Dream speech where he kept moving people to the future state. “This is the mega dream. This is where we’re going. I have been there, now we are all going to go there together.”
Critical point: Even if you can’t yet define the precise solution, you must be able to define the key qualities of it. A great way to do that is to look at the Defining Traits of the Dictator and list the exact opposite of them.
Ken’s Puzzle Metaphor – this is the giant jigsaw puzzle that we are envisioning, it’s our utopia – “Blue Zones” might be an interesting vision, though that already exists
The "initiative" provides an environment where people can come together as an entire community, collaborate in areas that resonate most with them. It provides motivation, incentives, results tracking
Element 9: Building Your Resonant Story
· Tying together:
o Physician -TBD
o Patient - we don’t have to always be on a path to illness. We actually know what is making us ill and we know how to correct. And we’re not going to sit back and be led into sickness any longer.
Element 10: Craft Your Manifesto
· We’re coming together as Community to Educate, Outreach and Engage our citizens –
· When ‘I’ is replaced with ‘we’, even I-llness becomes we-llness” ~ Malcolm X
Element 11: Define the Path
Element 12: MESSAGING - Deepen the Tribe Mentality
A: Ken’s initial comments
Element 13: Assemble Your Spokespeople (Torchbearers)
Who are your zero-day true believers? Your launch team must not only have skills, they need to buy into the bigger why and the long-term where
Element 14: ID Key Resources and Allies
· Influencers -
· Believers -
· Technology Partners – web site -- need a web developer, need an app developer
· Creative Partners – marketing
· Well aligned trade or interest-based organizations –
· Legal Partners –
· Aligned media editors, producers, journalists –
· Funding partners –
· Kickstarter helpers –
· Film makers –
· Local businesses –
Element 15: Surround The Launch
Create the image that “Everywhere you look, this is the thing people are talking about”
· Small local groups in the community
· Speaking engagements
· Corporate engagements
Element 16: Mechanisms and Milestones
· Need to keep track of what’s working and what isn’t
Element 17: Design for Contagion
Element 18: Ultimate Structural Goal: Tipping Point